Old lead reactivation

Old enquiries and past customers turned back into bookings

How it works

  1. Past enquiries and customersYour old list is loaded in, whatever shape it is in.
  2. Consent and Do Not Call checkAnyone who has opted out or is on the register is removed.
  3. Personal message on WhatsApp or emailEach person gets a short message that refers to their past enquiry.
  4. Replies routed to your teamAnyone who answers goes straight to a person on your team.

A worked example

  1. A gym in Woodlands has 1,200 names from old trial passes, past members and enquiries that went quiet, kept in a spreadsheet.
  2. The list is loaded as it is. The system removes anyone who has opted out, anyone without consent to be contacted, and anyone on the Do Not Call Registry.
  3. Each person who remains gets a short WhatsApp message that refers to their past visit or enquiry, with a simple offer from the gym.
  4. A few answer. Those replies go straight to a person at the front desk, who books them in. Anyone who says stop is removed at once.

Before and after

Before

After

Old enquiries sit in a spreadsheet that nobody opens.

Each person on the list is checked and contacted, one by one.

Mass messages go out to everyone, with no check on consent.

Opt-outs, missing consent and the Do Not Call Registry are checked before any message.

A reply lands in someone's personal WhatsApp and gets lost.

Replies go to a named person on your team.

What the AI does

  • Loads your old list in whatever shape it is.
  • Checks consent and the Do Not Call Registry before messaging anyone.
  • Writes a short personal message that refers to the past enquiry.
  • Routes replies to your team and removes anyone who opts out.

What your team keeps

  • The offer and the wording of the message.
  • Handling every reply and booking people in.
  • Knowing where your list came from and what people agreed to.
  • Deciding who should never be contacted.

What is included

  • Cleaning and loading your old list.
  • A consent and Do Not Call Registry check before any message is sent.
  • A message written with you, with a personal line for each person.
  • Sending on WhatsApp or email, in batches.
  • Replies routed to a named person, and opt-outs removed.
  • Fixes and adjustments during the first month after launch.

What is not included

  • Contacting people whose consent cannot be shown.
  • WhatsApp message fees that Meta bills to your business.
  • Any promise of how many people will come back.

Works with

  • Google Sheets
  • HubSpot
  • WhatsApp
  • Mailchimp

Questions

How much does old lead reactivation cost?

Setup starts from S$3,499. The monthly fee is set by your volume and agreed on the call, before anything is built. Usage costs, such as AI processing, are billed on top of the monthly fee. Meta's WhatsApp message fees are billed to your business by Meta, and subscriptions you already pay for, such as Mailchimp or HubSpot, remain yours. The minimum term is three months, and after that you can cancel any time.

Where does my data go, and does this meet PDPA?

Your list stays in your own sheet or CRM wherever possible. Because this system handles personal data held from the past, the scope sets out what is used and why. The written scope says where everything is stored and lists any personal data the system handles and why, so you can check it against your own PDPA obligations. Your data is never used to train AI models.

How does it check consent and the Do Not Call Registry?

Before any message is sent, each person is checked against your record of consent and opt-outs, and against the Do Not Call Registry. Anyone who has opted out, or who cannot be contacted, is removed and left out. Those who remain can opt out at any time and are removed at once.

What happens when the AI does not know how to answer a reply?

A reply goes to a person on your team. The system sends the first message only, and does not carry on a long conversation. If a person asks a question, it is routed to your named contact with the thread attached.

How long does setup take?

Usually two to three weeks. We clean your list, run the consent and registry checks, write the message with you, and send a small first batch before the rest.

Other lead generation systems

Lead list builder

A fresh list of businesses that match your ideal customer, with contact details