Enquiry capture

Every enquiry from every channel lands in one place

How it works

  1. Website form, Meta ads, WhatsApp, emailEnquiries arrive from every channel you use.
  2. One inboxAll of them are gathered in a single place.
  3. Duplicates merged, source taggedThe same person is merged and the channel is recorded.
  4. CRM updated, team alertedThe record is created and the right person is told.

A worked example

  1. A café-and-events business in Kampong Glam receives enquiries through its Wix website form, Instagram messages, Meta lead ads and its WhatsApp number.
  2. All of them are gathered into a single inbox, so nothing sits in a channel nobody checks.
  3. One customer asked on Instagram on Monday and again on the website on Wednesday. The system recognises the same person, merges the two and tags both sources.
  4. A record is created in the CRM, and the events manager gets a message with the name, the channel and what was asked.

Before and after

Before

After

Enquiries are scattered across email, Instagram, WhatsApp and a web form.

Everything arrives in one place.

The same person appears three times and gets three replies.

Duplicates are merged into one record.

Nobody knows which channel brings in enquiries.

Each record is tagged with where it came from.

What the AI does

  • Collects enquiries from your website, ads, WhatsApp and email.
  • Merges duplicates and tags the source of each enquiry.
  • Creates or updates the record in your CRM or sheet.
  • Alerts the right person on your team.

What your team keeps

  • Replying to the enquiry and winning the customer.
  • Deciding who handles which type of enquiry.
  • Checking merged records when two people look similar.
  • Choosing which channels you use.

What is included

  • Connection to the channels listed in the scope.
  • One inbox or sheet where everything is gathered.
  • Duplicate matching and source tagging.
  • CRM records created and your team alerted.
  • Testing with real enquiries from each channel.
  • Fixes and adjustments during the first month after launch.

What is not included

  • Replying to enquiries automatically. Add WhatsApp speed-to-lead for that.
  • WhatsApp message fees that Meta bills to your business.
  • Building or redesigning your website.

Works with

  • WordPress
  • Wix
  • Meta lead ads
  • WhatsApp
  • HubSpot
  • Google Sheets

Questions

How much does enquiry capture cost?

Setup starts from S$3,499. The monthly fee is set by your volume and agreed on the call, before anything is built. Usage costs, such as AI processing, are billed on top of the monthly fee. Meta's WhatsApp message fees are billed to your business by Meta, and subscriptions you already pay for, such as HubSpot or Wix, remain yours. The minimum term is three months, and after that you can cancel any time.

Where does my data go, and does this meet PDPA?

Enquiries are saved in your own CRM or Google Sheet wherever possible. The written scope says where everything is stored and lists any personal data the system handles and why, so you can check it against your own PDPA obligations. Your data is never used to train AI models.

What happens when the AI does not know if two enquiries are the same person?

It keeps them as separate records and marks them as possible matches, instead of merging them by guesswork. A person on your team confirms or splits them.

How long does setup take?

Usually two to three weeks. The time goes on connecting each channel, agreeing how records should look in your CRM, and testing with a real enquiry from every channel.

Which channels can it connect to?

Website forms on WordPress or Wix, Meta lead ads, WhatsApp and email are the usual ones. The call and the written scope list the exact channels in your build before anything is built.

Read the full guide

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